A little about the Melville Temporary Contemporary
The Melville Temporary
Contemporary is a fine art exhibition where local artists, from Melville, Richmond,
Auckland Park, Westdene and Westcliff, open their homes and studios to the
public. A few restaurants and shops also like to get involved in displaying and
selling art. People interested can buy an A3 map (in the form of a pamphlet)
for R5; last year over 400 maps were sold in an “overwhelmingly positive
response”. This year Melville’s Temporary Contemporary will be held over 3
days: Friday the 17th of May to Sunday the 19th of May,
openings will happen on Thursday evening. Melville’s Temporary Contemporary
also plans to use the new E-Tuk-Tuks to transport people from one venue to the next.
The main organiser of
Melville’s Temporary Contemporary is Sally Whines and she was kind enough to
supply students with her own brief and material to work from.
Sally’s Brief:
“Come up with a new
look and feel for this year’s Temporary Contemporary. It needs to e
specifically ‘Melville’, and have a contemporary fine art feel. You can draw on
elements from last year but can also come up with something completely fresh that
ties in with the greater Melville ‘Identity’.”
“Elements required:
A3 map – 1 side
numbered map, other side artist’s info – this can possible fold to A6.
Website
Marketing material: how
we can apply this concept to
-Signs/ flags/ banners
for outside the artists’ studios – saying ‘Open Studio” + dates and times
- Flags or banners
(or any other creative solution) that can attach to a tuk tuk?
- Any other kind or guerrilla
advertising that could be seen in the Melville area running up to the event? Using
pavements/ shops trees etc.?”
Notes taken when talking to Sally in person:
Sally wants there to
be NO POSTERS and the design of the look and feel must be “slick and contemporary”
There will be around
30 artists that need to fit onto the pamphlet/map.
Create a Facebook
page, Blog or website (or all 3).
Think outside the
box! Use Fun marketing!
Make the design “highly
visual”
Melville's Temporary Contemporary 2012 map/pamphlet supplied by Sally Whines
Melville’s Temporary
Contemporary internet advertisement. 2012. [O]. Available:
Accessed 26 February 2013
