The Basic Brief

Received: the 25 Feb 2013

“develop and promote the broader Melville precinct (Melville, Auckland park, Westdene) as a unique, enchanting, suburban village within the greater Johannesburg through branding, either for current community initiatives that need a brand and campaign, or a viable precinct brand (with all its elements) for the area and its surrounds or other identifiable media.”

In other words, we have to brand Melville, a part of Melville or a festival within Melville in order to promote the relevant stakeholder’s vision of their community initiative.

Once the project has been completed, it will be presented to the Melville Community members and they may choose to use it to brand elements of Melville.

Selected community initiatives include:

•       Festivals:
• Harvest Festival
• Melville’s Temporary Contemporary
• Winterfees Centenary

•  Community Food Gardens:
• Food Park

•  Markets:
• Bamboo Farmers Market

• Communes

• Businesses:
• Guesthouses
• Restaurants

• Art Galleries

•          Sports

•          Street Art

•        Transport:
• E-TukTuk

•          Community  Outreach:
• Feeding and Rehabilitation
• Art

•          Parks and Recreation:
• Melville Koppies
• Westdene Dam

I ended up choosing the “Melville’s Temporary Contemporary” which is an art exhibition festival over 3 days in and around Melville.