blog and fabecook logo

screenshot of the blog I created as a website for the event.

Logo meant for Facebook.

Magazine/ Newspaper advert

A5 or A6 advertisement meant for local magazines and newspapers.

Other deliverables (final designs)

Coasters to be placed in restaurants and bars around Melville.
Size = 10cm across

Final tuk tuk flag design. To be wrapped around a 1.6cm diameter rod attached to a tuk tuk vehicle.
 Flag will be printed on a hard wearing synthetic canvas. 2 of these designs fit on 1 A2 sheet.

How the tuk tuk flags will look once wrapped around a rod.

These flags will be hung on a cord outside every exhibiting venue.
Again the flags will be printed on a hard wearing  synthetic canvas and two flags fit on an A3 sheet.
The flags will alternate between the two designs along the cord.

A mock-up of how the "Studio Open" signs will hang outside of one of the many venues.

other deliverables (scamps)

Final map pamphlet

The map is to be printed on A3 paper and then it will be folded down to pamphlet size (see below).

Here's the map's design of the front

And the final design of the back of the pamphlet.

How the map will look when folded into a pamphlet

How the map will look unfolded

Map scamps

Scamp of the front: Map

Scamp of the basic layout of the back: Artists info

How the map will be folded down into a pamphlet

text and swatches

Here's the collection of swatches, fonts and hand drawn text I'll be using throughout the campaign. 

This hand drawn text is to be used specifically for the map

Final Logo

Here's the final logo! created and coloured on Adobe Illustrator and to be used throughout the campaign

finalising logo scamps

These scamps are all based on a scamp at the bottom of the last post (Scamps).

Personally I like the last scamp the best but it still needs a lot of work.
And I'm not too sure how to handle the 2013 that must accompany the lettering.

Scamps

Here's a few scamps for the Melville's Temporary Contemporary logo.

Research into hand drawn type

I love the way the text in this example flows into itself.

De Lange, J. 2007. Johdel is happy to be here. One Small Seed 1(8), sept/oct/nov: 124.

"steal everything" inspires me the most

Of all the text in this image, "liberty" is my favorite. 

I love the entire paragraphs written by hand.

When i was first thinking about a logo, I wanted to do something similar to this.
then I changed my mind.
I think I'll still use awesome grungy wood though. I like that

Perry, M. 2007. Hand job: a catalogue of type. New York: Princeton Architectural Press.

This source applies to all images in this post except for the 1st one (which is from One Small Seed).

Consultation notes

Advice from consulting with Christa

A few things that are needed that must be added to the list of deliverables:

Create a brochure to give to businesses to ask if they wish to be a part if the Melville’s Temporary Contemporary. These brochures should be cheap and viable; finding a sponsor would be great, Postnet sponsored the printing of the A3 maps last year.

Add web addresses and phone numbers to the Temporary Contemporary website of all restaurants and shops involved in exhibiting work.

 A bio is needed for each artist (to be placed on the map as well as their exhibition space).

Ideas to ask Sally about:

Creating a new logo every year for the Melville’s Temporary Contemporary, which could perhaps be linked to a theme for every year.

When buying the map, perhaps people can also buy a biodegradable or canvas bag with the Melville’s Temporary Contemporary logo printed on it.

Things yet to be researched:

Other “contemporary” galleries

Pop-up galleries

Finding inspiration for a logo:

The idea of “temporary”, this can inspire hand drawn type as well as a collage font with many individual letters from different fonts used to create a new font. Perhaps bringing illustration into the font is another way to go.

Here's a mood-board of awesome bits of type that I found in some old magazines.

Visiting 7th street part 2

After visiting the Melville Koppies, most of the BTech class made their way to 7th street for another photo opportunity as well as drinks and lunch.

A few of my classmates still recovering from the morning's hike.

   

Detailed bead work above the entrance of the Six Cocktail Bar and my classmates waiting for the bar to open.

Awesome glass pebble facade outside of the Six Cocktail Bar

Vines climbing up one of the many street poles on 7th street.

Melville Koppies

After visiting the Melville Koppies for a hike I realised just how unfit I am. The biggest upside would be the most amazing 360˚ view of Johannesburg!

View of the cemetery and western horizon. 

 view of the north east with Sandton on he far left of the image and Cari Williamson (classmate) and Christa Van Zyl (lecturer) on the far right.

I am certainly not a nature child, so I didn't enjoy the hike as much as some of my other class mates but I did enjoy the beauty of the area (maybe more so after the hike while looking through my photos). Perhaps I’d have enjoyed the hike more if we were traveling at a slower pace so we would have had more time to take photos and enjoy the fauna. By the time we arrived at the educational area, where our guides showed us interesting artefacts from thousands of years ago, I was completely exhausted so I didn't take any more photos (which I wish I had)

   

Class mates walking ahead of me. 

Protea seeds

An awesome weird plant commonly called the "avatar"plant 

few million year old rock-face 

Even though my experience with the Koppies wasn't the best one, I would love to revisit it with more time and more space on my SD card for more photos!